Client: Urban Initiatives
Creative Direction & Content Development: Renee Tovar / Denisse Ayala
Production House: Optimus
For the past couple of years, I've been donating my time to help Urban Initiatives to create their video for their annual Soccer Ball. It is always a pleasure working with them and is wonderful to be reminded every year of the excellent and hard work they do for Chicago's communities.
This year we wanted to highlight the fact that these kids need opportunities, that they have goals.
The size of our dreams is dictated by our life experiences, and if we do our part to improve these kids experiences, to provide them with guidance to be better and to show them that, yes, they can achieve their goals, we can make a significant impact in their lives and therefore, on the lives of everyone around them.
I hope you enjoy the result as much as we did!
-
UPDATE:
Gold Muse Creative Award 2018 winners!
